Watches and Wonders 2025: Luxury Watch Innovations

4/3/20251 min read

We are now on the third day of Watches and Wonders 2025, the most anticipated watchmaking event of the year, and Geneva is the epicenter of luxury and innovation. If you are in the city, this is the perfect time to immerse yourself in the fascinating world of haute horlogerie. And if you’re looking for a comfortable and well-located place to stay during your visit, Geneva Residences offers fully equipped apartments to make your stay as enjoyable as possible.

Rolex Shines with Its New Collection

As every year, Rolex has been one of the most eagerly awaited brands at Watches and Wonders, and this edition has not disappointed. The biggest surprise has been the unveiling of the Oyster Perpetual Land-Dweller, an entirely new model that marks a milestone in the brand’s history. With its innovative design and the new caliber 7135, this watch redefines the robustness and precision that characterize Rolex.

In addition to the Land-Dweller, the Swiss brand has introduced new versions of classics such as the GMT-Master II, featuring a refreshed design and ceramic details, and the Daytona, now boasting an elegant turquoise dial. These pieces have captivated collectors and enthusiasts worldwide.

An Event You Can’t Miss

Watches and Wonders 2025 remains open until April 7, offering a unique opportunity to explore the latest trends in watchmaking and discover the most exclusive models up close. In addition to Rolex, more than 60 brands are participating in this fair, showcasing their innovations and most sophisticated designs.

If you are in Geneva or planning to visit in the coming days, this event is a must-see. And to make your experience even more enjoyable, Geneva Residences provides the best accommodation options with modern, fully equipped apartments in prime locations.

Book your stay and experience the luxury of Geneva to the fullest.